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Why FAT?

Purchasing advertising on the Financial Ad Trader allows you to reach a targeted audience of affluent Internet users who share an interest for the financial world. Our growing network of 84 members are all carefully screened to ensure that they provide useful financial content. Because of the targeted nature of the Financial Ad Trader, advertisers can expect higher clickthrough rates for their ad. In fact, the Financial Ad Trader ads usually result in more than double the clickthrough rate you would receive from a non-targeted network.


Advertising campaigns are usually executed over a one month span, but can be customized to longer or shorter durations. On a one month campaign, if you were to buy 300,000 exposures for your ad, it would be displayed on member websites roughly 10,000 times per day for the next month. The Financial Ad Trader served 18,519 ads yesterday. To give you an idea of how many exposures would be allocated to your ad, the example of 300,000 ads translates to roughly 54% of the total traffic for the one month period.


The price of purchasing ads on The Financial Ad Trader varies with volume, as shown below. The more you buy the cheaper each exposure will be, $400 is the minimum order. VISA, MasterCard, and American Express are all accepted.

1,000,000 impressions - $2,750, $2.75 per 1000 (or CPM)
500,000 impressions - $1,500, $3.00 per 1000 (or CPM)
250,000 impressions - $875, $3.50 per 1000 (or CPM)
100,000 impressions - $400, $4.00 per 1000 (or CPM)

As of 2/2015, we are currently sold out of inventory. If you are interested in purchasing advertising on the Financial Ad Trader, please send us an email to get on our waiting list.

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